Export data is impressive
In January 2025, China's motorcycle exports reached 1.0404 million units, representing a year-on-year growth of 13.56%. The export value was 659 million US dollars, increasing by 11.13% year-on-year.
Exports of large-displacement motorcycles (250cc and above) soared by 25.23% year-on-year, with the 200 series (150mL< displacement ≤200ml) growing by 70%, indicating an enhanced competitiveness in the high-end market.
Southeast Asia, the Middle East and other "Belt and Road" markets have become the main engines of growth. The export proportion of enterprises such as Loncin and Dachangjiang to ASEAN countries exceeds 40%.
The upgrading of the industrial chain is accelerating
As one of the three major motorcycle bases in China, Jiangmen City achieved a total industrial chain output value of 33.52 billion yuan in 2024, representing a growth of 16.8%. The added value of industry was 5.4 billion yuan, increasing by 16.7%.
The local area has improved the industrial chain ecosystem by increasing investment and launching new projects (such as the Zhufeng Motorcycle Public Test Track), promoting the local production of "high-precision and advanced" core components, and enhancing the stability of the supply chain.
Enterprise strategic adjustment
Leading enterprises (such as Zongshen and Chunfeng Power) are accelerating their shift from "OEM" to building their own brands. They are enhancing brand premiums by setting up overseas R&D centers and launching customized models (such as Chunfeng Power's models for the European market).
Small and medium-sized enterprises are under pressure from rising raw material costs (aluminum prices have increased by 12% year-on-year) and upgraded environmental protection standards, with profit margins of less than 3%, intensifying industry differentiation.